At every single
Ask for the American made product.
THEORY - HOW IT WORKS (A simple story)
Imagine that you are a manufacturer of
Widgets. It is an old family business, and has a loyal following. There is
competition, but they seem to have their market, and you have your market. This
is the way that it has been for years.
SCENARIO 1 Stable Demand
DEMAND - Is stable and predictable, market price is $1.00 each widget.
SUPPLY - You manufacturer 1,000,000 widgets per year, and the market consumes
all of them. There are no other manufacturers of this exact product.
SCENARIO 2 Increased Demand
DEMAND - Demand doubles. You find yourself with the hottest product on the
market. Raise the price to $2.00 each.
SUPPLY - You put on a second shift to double production. Research discovers
that new competition is now entering the market.
SCENARIO 3 Decreased Demand
DEMAND - Demand falls to half of what it was originally. You find yourself
producing last year's fad. Drop the price to $0.50.
SUPPLY - Eliminate the second shift, and lay off all but most important staff.
Competition abandons this market.
If there were no demand for a particular product, supply would not exist. If an
enterprise created supply of a product for which there was no demand, the
enterprise would be bankrupt in short order. If, on the other hand, there were
to be a great demand for a particular product, many enterprises would be in the
business of creating that product.
This proves the validity of the fact that the Demand side of the equation is the
leading and driving side of the equation.
Just as supply can be created, demand can be created.
Supply and Demand have always interacted.
All this theory does is add the realization that the equation is
clearly driven by the demand side of the equation.
Once you understand how simple this theory is, the world will forever be viewed
through a different prism.